My Pledge to My Clients


I personally pledge to:
  • Use my market knowledge and negotiation expertise to assist my clients in making prudent real estate decisions.
  • Dedicate myself to improving not only the economic well-being, but also the quality of life of my customers and clients by providing the finest personal service and tremendous value in their real estate transactions.
  • Always hold myself to the highest professional and ethical standards to prove myself worthy of my client’s trust and friendship; creating a life-long relationship.
  • Demonstrate that I truly provide a value-added service that not only affords my clients time and convenience, but obtains the highest possible price in the shortest amount of time for my sellers and obtains the best value for my buyer’s hard earned money.

Nine Frequently Asked Questions

  1. What is "buyer agency"?
    Buyer agency is the highest level of client representation afforded to a buyer by a real estate professional. When you engage a "buyer's agent" your real estate professional is required to represent your interests as long as those interests are not illegal.
  2. Why is this of value to me as a buyer?
    The seller of a property is represented by the "listing agent." In negotiating price and terms, the seller has an advocate to represent their interests, but, unless you have executed a buyer agency agreement with your agent, your interests may not be represented.
  3. What is required of me as a buyer to be afforded this level of representation?
    A written and signed "buyer agency" agreement is required by Georgia law.
  4. What will a real estate professional do for me as my buyer's agent?
    You will be afforded a higher level of service. Your buyer's agent will analyze information such as competitive market data, advise you on negotiating and wording a purchase agreement, and, in general, act as your advocate in the purchase process.
  5. If I decline "buyer agency," who represents my interests?
    If you decline "buyer agency," you will not have a representative to look out for your best interests. In fact, your agent may be required by law to represent the interests of the seller.
  6. How much does this higher level of representation cost me?
    Usually nothing. In 99% of all residential real estate transactions, the seller pays all commissions, and buyer representation costs the buyer nothing. To ensure that you do not incur a fee, you may instruct your agent to show you only those residential properties for which the seller has agreed to compensate the buyer's agent.

    Your buyer's agent will address cost and any other questions you may have at the time you are presented the buyer agency agreement. Be sure to ask your buyer's agent every question you have no matter how basic it may seem. Your buyer's agent represents you!
  7. What are my responsibilities as a buyer in this agreement?
    In this agreement, you agree to handle all real estate concerns through your agent. You agree neither to seek real estate information nor to view or purchase any property without your buyer's agent.
  8. Who decides if I am represented or not?
    As the buyer, you alone may make that decision.
  9. Why would someone not want to be represented by a buyer's agent?
    We have yet to hear a good reason why a buyer would refuse representation. In our experience, buyers without buyer's agents simply have not been informed that they have a right to be represented.
Ask one of our associates today about becoming your Buyer's Agent.
Nestor Rivera Photo
Nestor Rivera
Associate Broker
Certified Negotiation Specialist
· Founding Member ·
Prudential Georgia Realty
Buckhead Office

3221 Peachtree Road, Ste. 105
Atlanta, GA 30305
Direct:    (404) 949-0487
Office: (404) 671-4101
Fax: (404) 795-8952

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